Here at BECCA, we’re obsessed with our relationship with our fans. BECCA have this statement on their website which I will share with you: I mean, they absolutely can, of course they can….as of Septemthey have a net worth of $119.52B (yes thats’s BILLION) but it clearly isn’y lucrative enough for them. It’s all very sad, disastrous, almost and it makes me feel pretty angry that such a HUGE global beauty powerhouse such as ELC cannot save Becca. Why is BECCA Cosmetics closing? Hmmmmm too many rumours and a little pinch of Estee Lauder perhaps. Dedicated to the well being of all living things, BECCA is and always will be Cruelty-Free and PETA Certified.Įxperts in the beauty of light, we are all about ingenuity. Inspired by that same ideal of glow and the heritage of Australia’s luminous light, we are focused on light as a point of difference: innovating award winning products that create illumination in all shapes, textures and forms.Ĭommitted to inclusivity, our shades range from the fairest to the deepest skin tones. In 2001, BECCA Cosmetics was founded in Perth, Australia with a mission to create effortlessly glowing complexion products for every skin type and color. **UPDATE! THERE IS MINIMAL STOCK OF BECCA ON THE USUAL SITES, HOWEVER THERE IS A BUNCH OF NON-SALE BITS OVER ON REVOLVE SO CLICK HERE TO SHOP ASAP BEFORE IT’S GONE!** BECCA Cosmetics: I have A LOT of Becca in my makeup stash, I have worked with the brand in the past so I have pretty good inside knowledge of the brand and products and have used pretty much all of it over the years. It’s such a sad decision from Estee Lauder, and it’s a brand, I, along with SO many makeup artists I know have used and bought for so many years for their cult products, brilliant formulations and easy-to-use fuss-free makeup. I simply CANNOT believe that BECCA Cosmetics are closing this year. I still am holding out for a decision reversal. However, it is hard to know how much pure vitamin C or THDA can be thanked.īottom line: a really promising, but not well-proven vitamin C derivative that can be worth a try especially if you like experimenting (but if you like the tried and true, pure vitamin C will be your best bet).I’m still in disbelief. The study was a small (10 patients), double-blind experiment, and the formula did show some measurable anti-aging results. The authors theorized that the 10% AA is released slowly from the silicon delivery system and probably stays in the upper layer of the skin to give antioxidant benefits, while THDA penetrates more rapidly and deeply and gives some wrinkle-reducing benefits. We could find Tetrahexyldecyl Ascorbate mentioned only in one published in-vivo study that examined the anti-aging properties of a silicone formula containing 10% AA and 7% THDA. So this all sounds really great, but these are only in-vitro results at this point. Third, THDA seems to have all three magic abilities of pure vitamin C: it gives antioxidant protection from both UVB and UVA rays, it increases collagen synthesis (even more than AA) and it has a skin brightening effect by reducing melanogenesis by more than 80% in human melanoma cell cultures. There is also in-vitro data showing that it converts to AA in the skin. So great in fact, that it surpasses the penetration of pure vitamin C threefold at the same concentration and it penetrates successfully into the deeper layers of the skin (that is usually important to do some anti-aging work). Second, because it's oil-soluble, its skin penetration abilities seem to be great. First, it is stable (if pH < 5), easy to formulate, and a joy to work with for a cosmetic chemist. With this context in mind let's see what THDA might be able to do. In addition, vitamin C's three magic properties (antioxidant, collagen booster, skin brightener) are all properly proven in-vivo (on real people), but for the derivatives, it's mostly in-vitro studies or in the case of THDA, it's in-vitro and done by an ingredient supplier. It's a really promising candidate (see below), but while reading all the goodness about it in a minute, do not forget that derivatives not only have to be absorbed into the skin but also have to be converted to pure vitamin C (ascorbic acid or AA) and the efficacy of the conversion is often unknown.
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